USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals.
These brand guidelines are for USDA, WIC state and local agencies, for-profit and nonprofit WIC partner organizations, WIC authorized vendors, and manufacturers.
This proposed rule modernizes Electronic Benefit Transfer technology and brings EBT into alignment with consumer payment processing industry standards, improving the experiences of SNAP participants.
Download WIC brand elements to make your own materials!
Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.
In 2025, we completed an evidence scan on household food waste in the United States. FNA staff identified potential peer reviewers through outreach to federal scientists within USDA with an advanced degree and expertise specific to the questions being reviewed. All peer reviewers were external to the evidence scan process.
We published the Updated Staple Food Stocking Standards for Retailers in the Supplemental Nutrition Assistance Program Final Rule. To support retailer implementation, we are issuing this memo to describe the new minimum staple food stocking requirements across the four staple food categories: 1. Dairy; 2. Grains; 3. Protein; 4. Vegetables or Fruits. This memo also provides an updated list of accessory foods.
The purpose of this memorandum is to update, clarify, and streamline the conditions that are applicable when certain members of the public choose to use the WIC acronym and logo.