This report presents findings from the evaluation of the first Healthy Fluid Milk Incentives project. The project tested take-up of incentives delivered through coupons issued to SNAP participants when they purchased "qualifying fluid milk" with their SNAP benefits at four pilot stores in west Texas.

USDA's nutrition assistance programs touch the lives of one in four American consumers annually and the nutrition education efforts associated with select programs offer a powerful opportunity to promote food security and improve dietary quality among eligible individuals and families.

This study is the fourth in a series that uses the National Health and Nutrition Examination Survey data to examine the relationship between SNAP participation and indicators of diet quality, nutrition, and health. As in previous studies, this study compares SNAP participants with income-eligible and higher income nonparticipants, by age and gender.