We want WIC families to be able to shop simply and conveniently, just like other shoppers. FNS is supporting WIC state agencies as they modernize the shopping experience in store, online, and at farmers markets, through both funding and waivers.
See below for more information.
Key Activities
Expanding Online Shopping
Giving WIC families the ability to shop for food online will make participating in WIC easier and more attractive to busy families. Therefore, it is one of the ways USDA FNS is working to improve nutrition security.
In FY 2020, FNS awarded a cooperative agreement to the Center for Nutrition and Health Impact (CNHI) (formerly the Gretchen Swanson Center for Nutrition) to develop and test WIC online shopping through state agency-led projects. These projects began rolling out online shopping to WIC participants in FY 2024.
On July 25, CNHI announced awardees of a second round of WIC Online Shopping subgrants. Awarded state agencies will work with CNHI to conduct feasibility assessments that consider online shopping partner needs and engage with WIC participants to ultimately develop tailored plans to move them closer to online shopping.
Over the next year, CNHI will provide additional subgrant opportunities to state agencies. CNHI will also create resources to support streamlined implementation of online shopping using lessons learned from current projects. Resources will include project planning and implementation documentation, technical resources, and trainings. CNHI released an updated version of the Blueprint for WIC Online Shopping Projects in January 2024, and plans to release additional updates on a continual basis.
Visit the Center for Nutrition and Health Impact Online Shopping Grant website for more information.
Related Resources
- Online Shopping Project Website: https://www.wicshopplus.org/
- Planning Tool: Blueprint for WIC Online Ordering Projects (01/19/24)
- Proposed Rule: WIC Online Ordering and Transactions (02/23/23)
- Questions and Answers (02/23/23)
- Press Release (02/17/23)
- Stakeholder Briefing (03/03/23)
- List of ARPA waivers issued in support of online shopping projects
- FNS Guidance: How to apply for an ARPA waiver to support an online shopping project (11/02/21)
- Report: Task Force on Supplemental Food Delivery in the WIC Program (10/01/21)
- FNS Press Release: USDA Expands Access to Online Shopping in SNAP, Invests in Future WIC Opportunities (11/2/20)