In FY 2022, FNS awarded $23,100,000.00 in grants to 66 WIC state agencies to support planning and implementation of projects to improve the WIC participant experience. State agencies each received $350,000.00 in funding to work on multiple types of projects.
FNS awarded grants to WIC state agencies to tackle the WIC shopping experience from every angle—from improving in store signage and cashier training, to working toward online shopping.
On Nov. 1, 2022, FNS held a celebration and briefing of the ARPA funded WIC and FMNP outreach, innovation and modernization efforts.
USDA is strengthening and modernizing WIC to connect more eligible families with benefits and provide them the best experience throughout their time in the program.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will provide non-competitive grants to WIC state agencies for planning and implementation of technology enhancements that improve the WIC participant experience, as evidenced by increasing participant enrollment, reducing unnecessary administrative burden for both participants and administrators, and retaining eligible participants while improving equity.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will fund non-competitive grants to WIC State agencies to complete projects aimed at improving the WIC shopping experience, which is a well-documented pain point for WIC participants. The primary goal of funded projects must be to improve the shopping experience, as evidenced by increasing the redemption of WIC benefits, improving customer satisfaction, and/or improving participant access to vendors, including for underserved communities and individuals.
The American Rescue Plan Act of 2021 provided USDA with $390 million, available through FY 2024, to carry out outreach, innovation, and program modernization efforts to increase participation and redemption of benefits for both WIC and WIC FMNP.
This Informational memorandum signals USDA FNS’ intent to set forth efforts in support of the American Rescue Plan Act of 2021. The Act provides $390 million for FY 2021, to remain available through FY 2024, to carry out outreach, innovation, and program modernization efforts, including appropriate waivers and flexibility, to increase participation and redemption of benefits.