USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals.
These brand guidelines are for USDA, WIC state and local agencies, for-profit and nonprofit WIC partner organizations, WIC authorized vendors, and manufacturers.
This proposed rule modernizes Electronic Benefit Transfer technology and brings EBT into alignment with consumer payment processing industry standards, improving the experiences of SNAP participants.
Download WIC brand elements to make your own materials!
Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.
A quiz show game where students work together to answer questions about healthy, nutrient-dense, real foods.
Real Food Bingo game for elementary school students.
This information collection supports the request to reinstate an expired information collection for an information collection request.
Find fun ways to promote nutrition and physical activity at your elementary or middle school.
This collection is a reinstatement, without change, of the currently approved collection.