This report presents findings from the evaluation of the first Healthy Fluid Milk Incentives project. The project tested take-up of incentives delivered through coupons issued to SNAP participants when they purchased "qualifying fluid milk" with their SNAP benefits at four pilot stores in west Texas.
The Healthy Fluid Milk Incentive project was established by the 2018 Farm Bill to promote milk as part of a healthy, balanced diet consistent with the Dietary Guidelines for Americans.
SNAP healthy incentive programs encourage healthy eating by making nutritious food more accessible and affordable through coupons, discounts, gift cards, bonus items, or extra funds.
The Food Conservation and Energy Act of 2008 authorized USDA to carry out pilot projects to develop, test and evaluate methods of using the Supplemental Nutrition Assistance Program (SNAP) to improve the dietary and health status of households eligible for or participating in SNAP.