The brand guidelines in this document are for USDA staff, contractors, implementing agencies and partners to use for developing materials and communications about the SUN programs.
This policy memorandum provides guidance on data sharing activities that support targeted outreach and streamlined certification processes aimed at increasing WIC participation and retention. It expresses USDA FNS support of data sharing, provides an overview of data sharing relevant to WIC, summarizes WIC program guidance on sharing confidential WIC participant data, and lays the groundwork for future guidance and resources to help WIC state agencies expand outreach and streamline the
certification process.
FNS strongly recommends that all states develop a SNAP outreach plan. In addition to increasing enrollment among eligible non-participating households, SNAP outreach can help reduce churn by encouraging existing SNAP households to recertify.
The purpose of this memorandum is to provide guidance on the implementation of the provision requiring schools to conduct outreach on the availability of the SBP.