Resource type
Training and Outreach
Presentations
Resource Materials
Presentation slides (5.42 MB)
How do we explain our programs? What messages work? Which don’t? In this session, panelists share real world examples of how they have developed community informed, human centered messaging to raise awareness and encourage enrollment in SNAP E&T. This includes national, regional and local initiatives. Panelists explain how focus groups, user testing, data analytics and real-world experiences informed the way they design – and test – their communications to maximize impact and speak to the needs of participants. The panel also covered opportunities for future engagements.
Presenters:
- Elizabeth Weber, Associate Vice President, Westat
- Grace Marvin, Senior Director of Communications, LRG
- Jenny Taylor, Vice President of Career Services, Goodwill of North Georgia
- Manny Rodriguez, Executive Director, Revolution Workshop