This report is a census of women, infants, and children who were participating in the WIC program in April, 2012. The report includes information on participant income and nutrition risk characteristics, and estimates breastfeeding initiation rates for WIC infants.

The Healthy Incentive Pilot (HIP) is being evaluated using a rigorous research design. The overall goal of the evaluation is to assess the impact of HIP on participants’ intake of fruits and vegetables. 

The Early Implementation Report addresses the processes involved in implementing and operating HIP, focusing on the early implementation period, from pilot inception to March 2012.