The Food Insecurity Nutrition Incentive grant program provided $100 million to fund and evaluate projects that were intended to increase fruit and vegetable purchases among SNAP participants by providing incentives at the point of purchase. 

The Healthy Incentive Pilot (HIP) is being evaluated using a rigorous research design. The overall goal of the evaluation is to assess the impact of HIP on participants’ intake of fruits and vegetables. 

The in-depth interviews discussed in this report consist of detailed discussions with 90 SNAP households with children in 6 states (California, Illinois, Indiana, Massachusetts, Rhode Island, and Texas) about their financial situations, their use of SNAP, and their overall food security.

The Early Implementation Report addresses the processes involved in implementing and operating HIP, focusing on the early implementation period, from pilot inception to March 2012.