This report presents findings from the evaluation of the first Healthy Fluid Milk Incentives project. The project tested take-up of incentives delivered through coupons issued to SNAP participants when they purchased "qualifying fluid milk" with their SNAP benefits at four pilot stores in west Texas.
The purpose of this study is to identify whether spending more money on food leads SNAP and other low-income households to purchase and consume more nutritious foods. Specifically, the study analyzed the percentage and absolute change in diet-quality measures that are associated with a 10-percent increase in food expenditures for SNAP participants and income-eligible nonparticipants. The study also seeks to identify other factors or household characteristics that may affect this relationship.