The WIC Infant and Toddler Feeding Practices Study 2/“Feeding My Baby” Study captures data on WIC caregivers and their children over the first 5 years of each child’s life to address a series of research questions regarding feeding practices, the effect of WIC services on those practices, and the health and nutrition outcomes of children on WIC.

While a great deal of breastfeeding promotion and support is happening in WIC at both the state and local levels, there has been no systematic effort to evaluate what might work best in the WIC setting. Within this context, FNS  contracted for a breastfeeding intervention design study with the following goals: Identify interventions to increase the incidence, duration and intensity of breastfeeding among women participating in WIC; and design an evaluation plan to examine the implementation and effectiveness of these interventions.