This report is a census of women, infants, and children who were participating in the WIC program in April, 2012. The report includes information on participant income and nutrition risk characteristics, and estimates breastfeeding initiation rates for WIC infants.

To assist nutrition educators in their use of relevant research, FNS conducted a review of studies on: Message framing, Use of interactive technology to tailor messages, and Intervention intensity. The review was intended to document how these specific features of nutrition messages and interventions influence the likelihood of promoting more healthful food choices.

The FNS goal was to document the process (steps, time, and resources) for fully implementing Team Nutrition  by communicating the four messages to students using the classroom and cafeteria as delivery channels, as well as other places in their environment such as the school, home, community and local media.