This report is a census of women, infants, and children who were participating in the WIC program in April, 2012. The report includes information on participant income and nutrition risk characteristics, and estimates breastfeeding initiation rates for WIC infants.

FNS launched the Eat Smart. Play Hard. campaign to promote USDA’s healthy eating and physical activity messages to children ages 2–18 and their caregivers. This campaign is an FNS agency-wide initiative and represents the latest effort by FNS to meet its strategic goal of improving the nutrition of children and low-income adults while at the same time addressing the major public health issue of the increasing prevalence of obesity among our nation’s youth.