The Healthy Incentive Pilot (HIP) is being evaluated using a rigorous research design. The overall goal of the evaluation is to assess the impact of HIP on participants’ intake of fruits and vegetables. 

This report describes findings from the evaluation of the Fresh Fruit and Vegetable Pilot Program conducted during the 2010– 2011 school year. The evaluation had two components: (1) an impact study to estimate program impacts on participating elementary students and schools; and (2) an implementation study to examine how the FFVP operates in the selected elementary schools.

FNS launched the Eat Smart. Play Hard. campaign to promote USDA’s healthy eating and physical activity messages to children ages 2–18 and their caregivers. This campaign is an FNS agency-wide initiative and represents the latest effort by FNS to meet its strategic goal of improving the nutrition of children and low-income adults while at the same time addressing the major public health issue of the increasing prevalence of obesity among our nation’s youth.