The Food Insecurity Nutrition Incentive grant program provided $100 million to fund and evaluate projects that were intended to increase fruit and vegetable purchases among SNAP participants by providing incentives at the point of purchase. 

The purpose of this study is to identify whether spending more money on food leads SNAP and other low-income households to purchase and consume more nutritious foods. Specifically, the study analyzed the percentage and absolute change in diet-quality measures that are associated with a 10-percent increase in food expenditures for SNAP participants and income-eligible nonparticipants. The study also seeks to identify other factors or household characteristics that may affect this relationship.

FNS launched the Eat Smart. Play Hard. campaign to promote USDA’s healthy eating and physical activity messages to children ages 2–18 and their caregivers. This campaign is an FNS agency-wide initiative and represents the latest effort by FNS to meet its strategic goal of improving the nutrition of children and low-income adults while at the same time addressing the major public health issue of the increasing prevalence of obesity among our nation’s youth.