The Healthy Incentive Pilot (HIP) is being evaluated using a rigorous research design. The overall goal of the evaluation is to assess the impact of HIP on participants’ intake of fruits and vegetables. 

This report describes findings from the evaluation of the Fresh Fruit and Vegetable Pilot Program conducted during the 2010– 2011 school year. The evaluation had two components: (1) an impact study to estimate program impacts on participating elementary students and schools; and (2) an implementation study to examine how the FFVP operates in the selected elementary schools.

The aim of this pilot is to study the impact of the availability of universal-free school breakfast on breakfast participation and measures related to students’ nutritional status and academic performance. This pilot is not intended to evaluate the current SBP or the value of consuming breakfast.