This report describes findings from the evaluation of the Fresh Fruit and Vegetable Pilot Program conducted during the 2010– 2011 school year. The evaluation had two components: (1) an impact study to estimate program impacts on participating elementary students and schools; and (2) an implementation study to examine how the FFVP operates in the selected elementary schools.

Fruit and vegetable consumption is an important component of a balanced diet consistent with the Dietary Guidelines for Americans and the Food Guide Pyramid. FNS promotes the increased consumption of fruits and vegetables, in all forms – fresh, frozen, canned, dried and juices, through its nutrition assistance programs.