While a great deal of breastfeeding promotion and support is happening in WIC at both the state and local levels, there has been no systematic effort to evaluate what might work best in the WIC setting. Within this context, FNS  contracted for a breastfeeding intervention design study with the following goals: Identify interventions to increase the incidence, duration and intensity of breastfeeding among women participating in WIC; and design an evaluation plan to examine the implementation and effectiveness of these interventions.

This publication is based on the WIC Infant Feeding Practices Study (WIC-IFPS) sponsored by FNS. The WIC-IFPS is a one-year longitudinal study, which describes the infant feeding practices over the first year of life among a nationally representative sample of approximately 900 mothers who participated in WIC while they were pregnant.