FNS launched the Eat Smart. Play Hard. campaign to promote USDA’s healthy eating and physical activity messages to children ages 2–18 and their caregivers. This campaign is an FNS agency-wide initiative and represents the latest effort by FNS to meet its strategic goal of improving the nutrition of children and low-income adults while at the same time addressing the major public health issue of the increasing prevalence of obesity among our nation’s youth. 

This report presents the findings of a study sponsored by FCS that examined the food-choice behavior of low-income families. FCS undertook the study to better understand the food-purchasing and food choice decisions of the population the program serves.

FNS asked Mathematica Policy Research, Inc., (MPR) to assess the CPS estimates in relation to alternative estimates from the Survey of Income and Program Participation (SIPP), which collects longitudinal monthly income data.