FNS launched the Eat Smart. Play Hard. campaign to promote USDA’s healthy eating and physical activity messages to children ages 2–18 and their caregivers. This campaign is an FNS agency-wide initiative and represents the latest effort by FNS to meet its strategic goal of improving the nutrition of children and low-income adults while at the same time addressing the major public health issue of the increasing prevalence of obesity among our nation’s youth. 

This publication is based on the WIC Infant Feeding Practices Study (WIC-IFPS) sponsored by FNS. The WIC-IFPS is a one-year longitudinal study, which describes the infant feeding practices over the first year of life among a nationally representative sample of approximately 900 mothers who participated in WIC while they were pregnant.

This report presents the findings of a study sponsored by FCS that examined the food-choice behavior of low-income families. FCS undertook the study to better understand the food-purchasing and food choice decisions of the population the program serves.