The 2026 application period opens on Oct. 6, 2025 and closes on Dec. 12, 2025.
What are the awards?
Recognition will be given at 3 levels of performance:
- Gold Award
- Premiere Award (mid-level)
- Elite Award (highest level award)
Local WIC agencies may apply for any award level and will receive the highest award based on the criteria as noted in the application instructions.
Who can apply?
- Must be a local WIC agency (local WIC agencies designated by state WIC agencies on WIC Local Agency Directory Report Form FNS–648).
- Must have operated a peer counseling program for at least 1 year.
- Peer counseling program must meet all of the required core components of the WIC Breastfeeding Model for Peer Counseling for a successful peer counseling program.
Where are the Instructions and Applications?
The instructions and applications are available on the WIC Works Resource System (WIC Works) during the application period.
Previous Awards
