SUN Programs: Shareable Materials
Nearly 30 million children participate in USDA’s school breakfast and lunch programs on an average school day. When school is out for summer, kids lose access to these healthy meals. This puts them at higher risk of hunger and makes it harder for them to get the nutrition they need to learn and grow.
USDA now has more flexible strategies for providing kids with food and nutrition support so they can thrive in the summertime and beyond. We’re calling these enhanced offerings SUN Programs: USDA’s Summer Nutrition Programs for Kids and promoting them in 2024 with the “More Summer Smiles” campaign.
Everyone has a role to play in getting the word out about these programs – download customizable materials to promote SUN programs and spread more summer smiles. Digital, brand and print materials are available in English, Spanish, and additional languages.
Digital Materials
Campaign Summary
Click below for an overview of the SUN programs "More Summer Smiles" campaign, including how to get involved.
- Summary
About the Campaign
USDA is working hard to ensure all eligible families know about the new, convenient ways they can get summer nutrition support for their kids. We’re investing in outreach and partnering with stakeholders across the country to get the word out. A key component of our outreach efforts is the “More Summer Smiles” public awareness campaign which launched in late spring 2024.
USDA’s “More Summer Smiles” campaign captures what SUN programs are all about: more choices, more convenience, better nutrition — and more smiles for the kids we love. USDA created this campaign based on consumer and stakeholder testing to ensure it is relevant, appealing, and easy to understand.
Campaign Goals
- Publicly launch the new SUN programs brand to generate widespread awareness and create excitement.
- Educate and motivate families to maximize the use of all SUN programs available to their children.
- Support stakeholders to engage their communities at the regional, state, and local levels.
Get Involved
Everyone has a role to play in helping kids get the nutrition they need to reach their full potential. No action is too big or small to promote SUN programs and spread more summer smiles. Examples of ways to use the customizable campaign materials include:
- Print and distribute flyers, posters, and rack cards in your community.
- Promote SUN programs on social media and amplify USDA’s social content.
- Prominently link to the SUN programs landing page from your website.
- Distribute information to your networks via email and newsletters.
- Encourage participating stores to display signage about SUN Bucks.
- Use the campaign collateral in your local or regional marketing efforts.
Newsletter Articles
Customizable 2 Languages
Pre-written articles for consumer audiences that can be tailored or used as-is to promote SUN programs.
Includes:
- Article on all three SUN programs
- Article on SUN Bucks and SUN Meals
- Article on SUN Meals only (with the option to include information about SUN Meals To-Go)
Virtual Meeting Backgrounds
Branded images for backgrounds during video calls to promote SUN programs.
Brand Materials
Brand Guidelines
Guidelines for developing materials and communications about SUN programs, including guidance on logo usage.
Brand Logos
SUN programs logos for digital and print communications. Includes logos for all individual SUN programs and USDA logo lock-ups.
Print Materials
Print and Customization Instructions
Step-by-step guidance on tailoring campaign materials to fit your audience's needs and best practices for printing.
Rack Cards
Customizable 6 Languages
A set of eye-catching, double-sided rack cards (3.5 x 8.5 inches) promoting SUN programs.
- One rack card on all SUN programs
- Individual rack cards on SUN Meals, SUN Meals To-Go, and SUN Bucks
View Files in Arabic | Chinese (simplified) | English | Spanish | Tagalog | Vietnamese