USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals.
These brand guidelines are for USDA, WIC state and local agencies, for-profit and nonprofit WIC partner organizations, WIC authorized vendors, and manufacturers.
Download WIC brand elements to make your own materials!
Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.
In 2025, we completed an evidence scan on household food waste in the United States. FNA staff identified potential peer reviewers through outreach to federal scientists within USDA with an advanced degree and expertise specific to the questions being reviewed. All peer reviewers were external to the evidence scan process.
The purpose of this memorandum is to update, clarify, and streamline the conditions that are applicable when certain members of the public choose to use the WIC acronym and logo.
On Sept. 2, 2026, President Trump signed the Continuing Appropriations and Extensions Act, 2027 into law. Per the Act, the maximum monthly allowance of fluid milk for certain food packages provided in WIC will continue at the increased fiscal year 2026 amounts until Dec. 11, 2026.
This memorandum provides the fiscal year 2027 inflation adjustments to the monthly cash-value voucher/benefit amounts for fruit and vegetable purchases in the Special Supplemental Nutrition Program for Women, Infants, and Children.
The Annual Survey of School Food Authorities: School Year 2024-25 report includes findings from the fourth survey in this series on SFA supply chain disruptions.