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Resource | Technical Assistance WIC Branding and Communications

USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals. 

10/23/2026
Resource | Training and Outreach WIC Icons and Additional Brand Elements

Download WIC brand elements to make your own materials!  

10/23/2026
Resource | Training and Outreach Customizable WIC Materials

Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.

10/23/2026
Basic page Team Nutrition Popular Event Ideas

Find fun ways to promote nutrition and physical activity at your elementary or middle school.

10/22/2026
Resource | Guidance Documents Serving Meats and Meat Alternates at Lunch and Supper in the CACFP

This worksheet can be used to empower Child and Adult Care Food Program providers and operators with the knowledge, skills and expertise to implement meal pattern requirements.

10/14/2026
Resource | Training and Outreach USDA Proclamation: National WIC Breastfeeding Week

In appreciation of breastfeeding mothers and of all the dedicated volunteers, professionals, communities, and organizations who support their efforts, I, Brooke Rollins, Secretary of Agriculture, do hereby proclaim Aug. 1–7, 2026, as National WIC Breastfeeding Week.  

07/22/2026
Resource | Training and Outreach Tips for Sponsors: Completing the Turnip the Beet Nomination Packet

These tips will help you to complete the Turnip the Beet nomination packet.

11/18/2025
Resource | Technical Assistance Letter to WIC State Health Commissioners

Under the leadership of President Trump and Secretary Rollins, we have an opportunity to leverage the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) to Make America Healthy Again.

06/17/2025
Resource | Training and Outreach FDPIR Shelter Utility Deduction and Net Monthly Income Calculation

This webinar provides an in-depth explanation of the FDPIR shelter/utility deduction and calculation of net monthly income.

03/04/2025
Basic page Summer EBT Newsletter Articles: Long-form

Sample newsletter blurb for organizations (e.g., schools, food banks, advocacy groups) working with families with children who qualify for Summer EBT.

02/26/2025
Page updated: June 02, 2026