USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals.
These brand guidelines are for USDA, WIC state and local agencies, for-profit and nonprofit WIC partner organizations, WIC authorized vendors, and manufacturers.
Download WIC brand elements to make your own materials!
Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.
The purpose of this memorandum is to update, clarify, and streamline the conditions that are applicable when certain members of the public choose to use the WIC acronym and logo.
On Sept. 2, 2026, President Trump signed the Continuing Appropriations and Extensions Act, 2027 into law. Per the Act, the maximum monthly allowance of fluid milk for certain food packages provided in WIC will continue at the increased fiscal year 2026 amounts until Dec. 11, 2026.
This memorandum provides the fiscal year 2027 inflation adjustments to the monthly cash-value voucher/benefit amounts for fruit and vegetable purchases in the Special Supplemental Nutrition Program for Women, Infants, and Children.
On April 18, 2024, we published a final rule that revised the WIC food package regulations. The final rule contained incorrect table entries. This rule corrects those tables.
The U.S. Department of Agriculture's (USDA) Food and Nutrition Administration is conducting a study titled WIC Tribal Organizations and U.S. Territories.
This collection is a revision of a currently approved collection for awarding local agencies for excellence in WIC breastfeeding services and support. The Child Nutrition Act of 1966 requires that the Department of Agriculture establish a program to recognize WIC local agencies and clinics that demonstrate exemplary breastfeeding promotion and support activities.