The American Rescue Plan Act of 2021 provided USDA with $390 million, available through FY 2024, to carry out outreach, innovation, and program modernization efforts to increase participation and redemption of benefits for both the WIC program and the WIC Farmers’ Market Nutrition Program.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will provide non-competitive grants to WIC state agencies for planning and implementation of technology enhancements that improve the WIC participant experience, as evidenced by increasing participant enrollment, reducing unnecessary administrative burden for both participants and administrators, and retaining eligible participants while improving equity.
As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS will fund non-competitive grants to WIC State agencies to complete projects aimed at improving the WIC shopping experience, which is a well-documented pain point for WIC participants. The primary goal of funded projects must be to improve the shopping experience, as evidenced by increasing the redemption of WIC benefits, improving customer satisfaction, and/or improving participant access to vendors, including for underserved communities and individuals.
This memorandum sets forth the applicable statutory requirements to temporarily increase, at WIC state agency option, the cash-value voucher/benefit for fruit and vegetable purchases during the COVID-19 public health emergency