USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals.
Download WIC brand elements to make your own materials!
Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.
In appreciation of breastfeeding mothers and of all the dedicated volunteers, professionals, communities, and organizations who support their efforts, I, Brooke Rollins, Secretary of Agriculture, do hereby proclaim Aug. 1–7, 2026, as National WIC Breastfeeding Week.
Under the leadership of President Trump and Secretary Rollins, we have an opportunity to leverage the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) to Make America Healthy Again.
This webinar provides an in-depth explanation of the FDPIR shelter/utility deduction and calculation of net monthly income.
The WIC Works Resource System (WIC Works) is an online education, training and resource center for state, local and clinic staff administering WIC.
This webinar was held for FDPIR administering agencies to talk about the FDPIR provisions in the Food Distribution Programs: Improving Access and Parity Final Rule (89 FR 87228).
Materials in the USDA Foods programs' sharing galleries are shared to help agencies provide more nutrition and food information to CSFP and FDPIR participants. This page explains the inclusion criteria for recipes to be included in the sharing galleries.
WIC Breastfeeding Performance Bonus Awards build on the WIC program’s longstanding efforts to promote breastfeeding and are intended to recognize and award state agencies that have demonstrated successful breastfeeding promotion and support efforts.