In appreciation of breastfeeding mothers and of all the dedicated volunteers, professionals, communities, and organizations who support their efforts, I, Brooke Rollins, Secretary of Agriculture, do hereby proclaim Aug. 1–7, 2026, as National WIC Breastfeeding Week.
This collection is a revision of a currently approved collection for awarding local agencies for excellence in WIC breastfeeding services and support. The Child Nutrition Act of 1966 requires that the Department of Agriculture establish a program to recognize WIC local agencies and clinics that demonstrate exemplary breastfeeding promotion and support activities.
This memorandum revises and replaces WIC Policy Memorandum #2000-2, Use of Banked Human Breast Milk in the WIC Program, issued Feb. 28, 2000.
WIC Breastfeeding Performance Bonus Awards build on the WIC program’s longstanding efforts to promote breastfeeding and are intended to recognize and award state agencies that have demonstrated successful breastfeeding promotion and support efforts.
Each year we announce the WIC Breastfeeding Award of Excellence program awardees.
The 2027 application period opens on Oct. 5, 2026, and closes on Dec. 7, 2026.
Research has shown that the WIC program has been playing an important role in improving birth outcomes and containing health care costs.
The Breastfed Babies Welcome Here! resource contains communication tools CACFP operators can use to let mothers and families know that breastfed babies are welcome at their child care site.
WIC mothers are strongly encouraged to breastfeed their infants unless there is a medical reason not to. All WIC staff are trained to promote breastfeeding and provide the necessary support new breastfeeding mothers and infants need for success.
To complement the WIC ITFPS-2 Infant Year Report and Second Year Report, the study team developed six short videos.