WIC Icons
These 10 icons are part of the WIC brand. They represent the array of benefits WIC offers. These icons can be used as part of a pattern or as an accent for copy callouts. They should not be altered in any way except as specified in the WIC Program Brand Guidelines. The icons include: broccoli, orange, shopping cart, jar, carrot, apple, bread, tomato, avocado, and breast pump.
The .zip file includes a .jpg, .pdf, and .png file for each icon.
Icon Photo Frames
Seven of the WIC icons can be used as frames for photography in WIC branded materials. These include: broccoli, orange, shopping cart, carrot, jar, apple, and bread.
Each .zip file includes a .jpg, .pdf, .png, and Adobe InDesign source file for each icon.
- Frames (.zip)
- Circle Frames (.zip)
- Frames with Images (.zip) - Adobe InDesign source files for the frames with images: full color, green, light green, magenta, medium green, teal
Icon Patterns
Patterns have been created to use on WIC materials. The colored pattern should only be used on light backgrounds. The white pattern may be used on darker backgrounds across the WIC palette.
The .zip file includes a .jpg, .pdf, and .png file for each icon.
By Your Side Theme Art
The By Your Side (BYS) theme art is a registered service mark of USDA. WIC state and local agencies may use it for official program purposes.
Each .zip file contains both digital and print quality versions of each logo in black, color, pink, and white. File types for each logo include .eps, .jpg, .pdf, .png, .svg, and Adobe InDesign files.
Wave Graphics
The wave graphic can be used to add visual interest to WIC materials. The wave graphic is available in 10 colors.
The. zip file contains a .jpg, .pdf, and .png file for each color along with an Adobe InDesign file.
Embellishment Graphics
These embellishments may be used as accents on WIC materials.
The .zip file contains a .jpg, .pdf, and .png files along with an Adobe InDesign file.