USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals.
WIC Brand Guidelines
The WIC Program Brand Guidelines provide a framework for the use of the WIC logo and branding. They are provided for use by entities that choose to use the WIC logo in accordance with policy memo #2027-2.
WIC Program Logo
The WIC “Heartbeet” logo is a key part of the WIC brand and is a registered service mark of USDA. For information about using the WIC logo, review policy memo #2027-2.
Each .zip file contains both digital and print quality versions of each logo in black, color, pink, and white. File types for each logo include .eps, .jpg, .png, .svg, .pdf, and Adobe InDesign files.
Icons and Additional Brand Elements
Customizable WIC Materials
Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards. These materials were designed to be customized and used by WIC state and local agencies to conduct legislatively required WIC outreach and to improve knowledge about WIC among key partners.