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Healthy Incentives Pilot (HIP) Evaluation

The Food, Nutrition and Conservation Act of 2008 (also known as the Farm Bill) authorized funds to pilot test and rigorously evaluate the impact of financial incentives at the point-of-sale for the purchase of fruits, vegetables or other healthful foods on the diet quality of participants in the Supplemental Nutrition Assistance Program FNS refers to this effort as the Healthy Incentives Pilot or HIP. HIP operated for 14 months in Hampden County, MA.

Healthy Incentives Pilot Interim Report

The Healthy Incentive Pilot (HIP) is being evaluated using a rigorous research design. The overall goal of the evaluation is to assess the impact of HIP on participants’ intake of fruits and vegetables. 

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