More Than a Job Social Media Guide

MORE THAN A JOB social media graphics and videos are available for download. Use this guide as a resource to craft post copy that’s effective and on message.

Tips for Posting on Social Media

• Include a link to your state’s SNAP E&T program website so participants can access more information about the SNAP E&T program.
• Don’t forget to include a photo or video! SNAP’s suggested post copy (or your own) should be posted alongside a More Than a Job social media graphic.
• When appropriate, include a call to action in your post copy, such as “Talk with your SNAP case manager today” or “Call [insert phone number] to get started.”
• Use the campaign hashtag #MoreThanAJob

Sample Post Copy

General Information about SNAP E&T

• SNAP Employment and Training programs offer more than a job. Find programs that connect you to training, personal support, and help with things like books, uniforms, and childcare. #MoreThanAJob
• Have you heard of SNAP Employment and Training? If you are a SNAP recipient, you may be eligible for job training, personal support, and help with things like books, uniforms, and childcare. #MoreThanAJob
• The SNAP Employment and Training program can help you build a future. Take your next step with SNAP E&T. #MoreThanAJob

Highlight Specific Program Benefits

Education

• Do you want to go back to school? SNAP Employment and Training can connect you to certifications, apprenticeships, and help with things like books and uniforms. Talk with your SNAP case manager to get started.

Childcare

• Did you know [insert state’s name] SNAP Employment and Training programs offer more than just job training? Get help with things like childcare and transportation while you take your next step.

Transportation

• Reliable transportation doesn’t need to get in the way of your job search. SNAP Employment and Training programs can help connect you with things like bus passes and gas cards. Take your next step with SNAP E&T today.

Testimonials

Consider using testimonials from your state’s E&T program in social media copy or other promotional material to humanize the program and present SNAP participants with outcomes and achievements. Testimonials should not be shared unless a release form has been signed by the participant.