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Resource | Technical Assistance WIC Branding and Communications

USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals. 

10/23/2026
Resource | Guidance Documents WIC Program Brand Guidelines

These brand guidelines are for USDA, WIC state and local agencies, for-profit and nonprofit WIC partner organizations, WIC authorized vendors, and manufacturers.

10/23/2026
Resource | Training and Outreach WIC Icons and Additional Brand Elements

Download WIC brand elements to make your own materials!  

10/23/2026
Resource | Training and Outreach Customizable WIC Materials

Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.

10/23/2026
Resource | Guidance Documents Fiscal Year 2027 D-SNAP Income Eligibility Standards

This memorandum provides the fiscal year 2027 income standards and maximum allotments for the Disaster Supplemental Nutrition Assistance Program (D-SNAP). State agencies may use these standards to determine eligibility for D-SNAP, as well as the maximum allotment for eligible households may receive based on their size.

10/21/2026
Resource | Guidance Documents WIC Policy Memo #2027-2: Use of the WIC Acronym and Logo

The purpose of this memorandum is to update, clarify, and streamline the conditions that are applicable when certain members of the public choose to use the WIC acronym and logo.

10/13/2026
Resource | Guidance Documents WIC Policy Memo #2027-1: No Changes to the Maximum Monthly Amounts of Fluid Milk with the 2027 Continuing Appropriations and Extensions Act

On Sept. 2, 2026, President Trump signed the Continuing Appropriations and Extensions Act, 2027 into law. Per the Act, the maximum monthly allowance of fluid milk for certain food packages provided in WIC will continue at the increased fiscal year 2026 amounts until Dec. 11, 2026. 

10/05/2026
Resource | Policy WIC Policy Memorandum #2026-6: Fiscal Year 2027 Cash-Value Voucher/Benefit Amounts

This memorandum provides the fiscal year 2027 inflation adjustments to the monthly cash-value voucher/benefit amounts for fruit and vegetable purchases in the Special Supplemental Nutrition Program for Women, Infants, and Children.

09/24/2026
Resource | Federal Register Notices Information Collection Comment Request: Generic Clearance for FNA Quick Response Surveys (FNA QRS)

The Food and Nutrition Administration intends to request the renewal of a generic clearance that allows FNA to conduct short, quick-turnaround surveys of state, local, and Tribal agencies and businesses that receive food, funds, and nutrition information through programs administered by FNA.

09/24/2026
Resource | Federal Register Notices Information Collection Comment Request: Food Distribution Programs

This is a revision of the information collection under the burden number 0584-0293. This ICR will renew the previous collections associated with 0584-0293 and implement the two revised and seven new collections associated with the Food Distribution Programs: Improving Access and Parity final rule.

08/06/2026
Page updated: June 02, 2026