As part of the WIC innovation and modernization efforts to be funded under ARPA, FNS is supporting planning and implementation projects focused on enhancements that improve the WIC participant experience, as evidenced by enhancing the WIC shopping experience, increasing participant enrollment, reducing unnecessary administrative burden for both participants and administrators, including through data matching to streamline enrollment, and retaining eligible participants while improving equity
USDA proposes to remove barriers to online ordering and internet-based transactions in WIC through this rulemaking.
USDA proposed rule to streamline and modernize WIC and offer online shopping to participants. The proposed changes aim to ease stores’ administrative requirements, creates state positions to improve customer experience. Questions and answers regarding the proposed rule can be found on this page.