USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals.
These brand guidelines are for USDA, WIC state and local agencies, for-profit and nonprofit WIC partner organizations, WIC authorized vendors, and manufacturers.
Download WIC brand elements to make your own materials!
Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.
The purpose of this memorandum is to update, clarify, and streamline the conditions that are applicable when certain members of the public choose to use the WIC acronym and logo.
On Sept. 2, 2026, President Trump signed the Continuing Appropriations and Extensions Act, 2027 into law. Per the Act, the maximum monthly allowance of fluid milk for certain food packages provided in WIC will continue at the increased fiscal year 2026 amounts until Dec. 11, 2026.
This memorandum provides the fiscal year 2027 inflation adjustments to the monthly cash-value voucher/benefit amounts for fruit and vegetable purchases in the Special Supplemental Nutrition Program for Women, Infants, and Children.
This is a revision of the information collection under the burden number 0584-0293. This ICR will renew the previous collections associated with 0584-0293 and implement the two revised and seven new collections associated with the Food Distribution Programs: Improving Access and Parity final rule.
On April 18, 2024, we published a final rule that revised the WIC food package regulations. The final rule contained incorrect table entries. This rule corrects those tables.
State agencies, Indian Tribal Organizations, and program operators administering the Commodity Supplemental Food Program or the Food Distribution Program on Indian Reservations can use the resources in this toolkit to support their management of USDA Foods from ordering to distribution.