The Food, Nutrition and Conservation Act of 2008 (also known as the Farm Bill) authorized funds to pilot test and rigorously evaluate the impact of financial incentives at the point-of-sale for the purchase of fruits, vegetables or other healthful foods on the diet quality of participants in the Supplemental Nutrition Assistance Program FNS refers to this effort as the Healthy Incentives Pilot or HIP. HIP operated for 14 months in Hampden County, MA.
This report describes findings from the evaluation of the Fresh Fruit and Vegetable Pilot Program conducted during the 2010– 2011 school year. The evaluation had two components: (1) an impact study to estimate program impacts on participating elementary students and schools; and (2) an implementation study to examine how the FFVP operates in the selected elementary schools.