The WIC Nutrition Education Assessment Study was conducted by Abt Associates Inc. of Cambridge, Massachusetts, under contract with the Food and Nutrition Service (FNS) of the United States Department of Agriculture (USDA). The study was designed by FNS to fill several important gaps in information about the nutrition education component of the WIC Program.

The 1996 study of WIC program and participant characteristics, like PC92 and PC94, is substantially different from earlier efforts to collect data on WIC participants. PC96 employs the prototype reporting system which was developed by FNS for the collection of participant information from state WIC agencies.