This report presents findings from the evaluation of the first Healthy Fluid Milk Incentives project. The project tested take-up of incentives delivered through coupons issued to SNAP participants when they purchased "qualifying fluid milk" with their SNAP benefits at four pilot stores in west Texas.
The 2008 Farm Bill authorized $20 million for pilot projects to evaluate health and nutrition promotion in SNAP to determine if incentives provided to SNAP recipients at the point-of-sale increase the purchase of fruits, vegetables or other healthful foods. FNA refers to this effort as the Healthy Incentives Pilot or HIP.
In 2007, USDA introduced a new set of food packages via an Interim Rule based on recommendations from the Institute of Medicine, which were implemented by October 2009. The contents of the food packages were finalized via a Final Rule in 2014. The Final Rule clarified some provisions in the Interim Rule and allowed some additional options and substitutions.
This report includes findings from formative research undertaken to help USDA assist child care providers in following the nutrition, physical activity, and electronic media use recommendations outlined in the Healthy, Hunger-Free Kids Act of 2010.