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Resource | Technical Assistance WIC Branding and Communications

USDA has developed a new WIC brand to improve nationwide recognition of the program among eligible populations. The brand reflects WIC’s nourishing food benefits, as well as the program’s services provided by caring, competent professionals. 

10/23/2026
Resource | Training and Outreach WIC Icons and Additional Brand Elements

Download WIC brand elements to make your own materials!  

10/23/2026
Resource | Training and Outreach Customizable WIC Materials

Customizable materials include digital banners, fact sheets, posters, a PowerPoint template, and rack cards.

10/23/2026
Resource | Training and Outreach Real Food Quiz Show

A quiz show game where students work together to answer questions about healthy, nutrient-dense, real foods. 

10/22/2026
Resource | Training and Outreach Real Food Bingo

Real Food Bingo game for elementary school students.

10/22/2026
Basic page Team Nutrition Popular Event Ideas

Find fun ways to promote nutrition and physical activity at your elementary or middle school.

10/22/2026
Basic page Real Food Rocks! Day

A Real Food Rocks! event is a full day of interactive activities that emphasize healthy eating and physical activity.

10/22/2026
Basic page Crunch Time! School Meals Taste-Test Challenge

Middle school students participate in a tasting event where they sample and vote on a variety of school menu options.

10/21/2026
Basic page Try-Days: Finding New Favorite Foods

Try-Days offer both children and school staff the chance to try new foods in a fun and supportive environment.

10/21/2026
Resource | Guidance Documents Serving Meats and Meat Alternates at Breakfast in the CACFP

This worksheet can be used to empower Child and Adult Care Food Program providers and operators with the knowledge, skills and expertise to implement meal pattern requirements.

10/14/2026
Page updated: June 02, 2026