The Child Nutrition Act requires USDA to annually compile and publish breastfeeding performance measurements. We use this data to monitor breastfeeding trends and to help identify exemplary performance of WIC state and local agencies in breastfeeding and make awards to such agencies.
The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them with an incentive at the point of purchase at authorized retailer locations.
In appreciation of breastfeeding mothers and of all the dedicated volunteers, professionals, communities, and organizations who support their efforts, I, Brooke L. Rollins, Secretary of Agriculture, do hereby proclaim Aug. 1–7, 2025, as National WIC Breastfeeding Week.
Back to school means back to tasty, healthy meals served to nearly 30 million children every school day.
The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them an incentive at the point of purchase at authorized retailer locations.
These charts give the maximum monthly allowances of supplemental foods for women and children as well as for infants.
Each year FNS announces the WIC Breastfeeding Award of Excellence program awardees.
The 2026 application period opens on Dec. 1, 2025 and closes on Feb. 2, 2026.
Research has shown that the WIC program has been playing an important role in improving birth outcomes and containing health care costs.
This report presents findings from the evaluation of the first Healthy Fluid Milk Incentives project. The project tested take-up of incentives delivered through coupons issued to SNAP participants when they purchased "qualifying fluid milk" with their SNAP benefits at four pilot stores in west Texas.